Axcient

Business Continuity and Disaster Recovery Solutions

Simplifying Technical Data Security Concepts and Product Features

Axcient provides comprehensive business continuity and disaster recovery (BCDR) solutions for Managed Service Providers (MSPs) and their SMB clients. Securing data backups to safeguard recovery, Axcient's services are essential for avoiding catastrophic data loss. Trusted by over 4,800 MSPs worldwide, Axcient protects business data and continuity during cyber-attacks, security breaches, natural disasters, and human error.

As a 100% dedicated MSP solutions provider, Axcient's audience provides small and medium-sized businesses with third-party technical services in various cloud and appliance-based environments.

Writing Samples

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eBook

An MSP's Blueprint for Profitably Selling Bundled Services

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Case Study

Cygnus Systems Saves $12,000 Over Datto Every Month with Axcient

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Datasheet

x360Recover AutoVerify Feature

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Blog

Repeat Ransomware Attacks

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Expanding Partnerships From Emails to Nearly Everything

I started working with Axcient in 2019 after the Chief Marketing Officer (CMO) at a previous client made the lateral move to Axcient and asked for my help. The marketing team had recently adopted the SalesLoft email management system (EMS) to fuel sales communications and needed a sales-focused copywriter to develop email campaigns and copy.

Since our initial contract, I have continued collaborating with Axcient as the only dedicated writer on the marketing team. In this role, I mainly perform the following tasks as instructed by Axcient marketing leadership:

Ghostwrite a weekly blog covering Axcient product updates, industry news, cybersecurity education, and SEO pillar keywords.
Create easy-to-digest content like guide-based eBooks, interactive checklists and quizzes, and in-depth whitepapers that are implemented as gated content for lead generation.
Build and optimize persuasive email campaigns and sales scripts designed to cultivate relationships before and after events to increase attendance and overall event performance.